SI-012-05 :
Agri-Data Platform &
Farm-to-Fork Traceability System

Situation

Thailand’s agricultural and food systems generate large amounts of data across farming, processing, logistics, and retail. However, this data remains fragmented, siloed, and underutilized.

Key challenges include:

• Lack of unified agricultural data standards and platforms

• Limited traceability from farm to consumer

• Weak data integration across stakeholders (farmers, processors, logistics, regulators)

• Low transparency in supply chains affecting trust and premium market access

• Minimal use of data for predictive analytics and decision-making

As a result, Thailand cannot fully leverage data to optimize productivity, ensure quality, or capture higher-value markets.

Shift

The global food system is shifting from opaque supply chains → transparent, data-driven ecosystems.

Key transformations include:

• From manual records → digital, real-time data capture

• From limited traceability → end-to-end farm-to-fork transparency

• From reactive quality control → predictive analytics and risk management

• From isolated actors → platform-based ecosystem integration

Data is becoming the core infrastructure that connects and optimizes the entire food system.

Advantage

Thailand can position itself as a Trusted, Traceable Food System Leader:

• Strong export reputation requiring high safety and quality standards

• Growing demand from global markets for traceable and sustainable food

• Increasing digital readiness across agriculture and logistics sectors

• Integration potential with Smart Farming (SI-012-01) and Supply Chain systems (SI-012-04)

This enables Thailand to move toward:

“Transparent Food System with Verified Quality & Origin”

Additional Structural Advantage

Thailand can build a multi-layer agri-data ecosystem:

• Data Collection Layer → Farm-level sensors, manual inputs, satellite data

• Integration Layer → Unified national agri-data platform

• Traceability Layer → End-to-end tracking (farm → processing → logistics → retail)

• Analytics Layer → AI-driven insights (yield prediction, risk detection, demand forecasting)

• Access Layer → Controlled data sharing for stakeholders (farmers, businesses, regulators)

Supported by:

• Integration with national digital infrastructure (SI-011)

• Standardized data formats and interoperability frameworks

• Secure and consent-based data governance

This creates a system where data flows seamlessly and drives decision-making across the entire value chain.

Implication

Without a unified agri-data and traceability system:

• Limited ability to access premium and regulated markets

• Lower trust from international buyers

• Inefficient decision-making across the supply chain

• Missed opportunities in data-driven agriculture and food systems

With a strong data platform:

• Thailand becomes a trusted global supplier with verifiable quality

• Enables premium pricing through transparency and certification

• Improves efficiency and reduces risk across the value chain

• Unlocks innovation in AI-driven agriculture and food systems

Action Layer